Solutions to the 3rd Workshop:

In order to invest in our online TV business, we need to choose a strategy that will lead us to success.  Therefore by choosing the right-channeling strategy, will enable us in prioritizing different communication channels in order to achieve prosperity in the business. This approach involves tactics, which integrate different channels supported by technology to reach:

1.     The right people

2.     At the right time

3.     Using the right communication channel

4.     With a relevant offer, product or Message.

Following the above strategy our priority list is listed below:

1.     Direct subscription of individual (home based) customers

2.   Lock in suppliers (content producers) through an portal that offers rewards for latest releases (movies, TV programmes)

3.     Advertising in facebook® and through Google engine searches

4.     Pay per view in hotels

Right-channeling means it is selective adoption of e-channels by business for some products or markets in order to best generate value for the organization according to stakeholder preferences.