Solutions to the 5th Workshop:

Blockbuster's original 'old' process:

The Proposed solution - 'new' process for Blockbuster :

Solutions to the 4th Workshop:

The Youtube video which is brief, informative and interesitng is http://www.youtube.com/watch?v=DXxCPgJ75QY&feature=related

Problems Encountered	Proposed ICT Application	Features
Too many middlemen for sale of goods	Website	Direct sales ot customers
Reduced order to delivery time	ERP across organisations	Online management  of purchase orders
Better Inventory Management	ERP within and across organisations	Continuous and true sharing of inventory  with the suppliers
Improved demand forecasting	ERP within and  across organisations	Continuous and true sharing of inventory  with the suppliers
Reduce manufacturing costs	ERP within and across organisation	A result of all the above
Too many middlemen for purchase of goods	e-procurement	Direct purchase from suppliers

Solutions to the 3rd Workshop:

In order to invest in our online TV business, we need to choose a strategy that will lead us to success.  Therefore by choosing the right-channeling strategy, will enable us in prioritizing different communication channels in order to achieve prosperity in the business. This approach involves tactics, which integrate different channels supported by technology to reach:

1.     The right people

2.     At the right time

3.     Using the right communication channel

4.     With a relevant offer, product or Message.

Following the above strategy our priority list is listed below:

1.     Direct subscription of individual (home based) customers

2.   Lock in suppliers (content producers) through an portal that offers rewards for latest releases (movies, TV programmes)

3.     Advertising in facebook® and through Google engine searches

4.     Pay per view in hotels

Right-channeling means it is selective adoption of e-channels by business for some products or markets in order to best generate value for the organization according to stakeholder preferences.

Solutions to the 2nd Workshop:

Our company intends to focus on the following category of customers:

·      Low income customers who are not subscribing to any movies rental service for economic reasons.

·      Geographical segmentation to target emerging economies like China, India etc.

·      New customer segmentation, to target customers who are on the fence.

The social factors to be considered in such a situation which are relevant are as under:

1.    Cost of access is an important aspect for low income customers and for customers based emerging economies. While the cost of computers can itself be a significant component, getting broadband is also a significant expenditure.

2.    Ease of use and fear of the unknown: New users of the net can be very tentative about their approach to the net. Approaching a person who is just starting to access the net to get on with streaming a movie could be very daunting.

3.    Identification and focus on the local content: Important for various markets that we intend to take our product to. 

4.    Value proposition: Customers need to perceive the value of this company, that is buying TV channels/movies online will relieve them in many ways. Two important aspects:

a.    the economical, by saving money on TV license and low prices for renting movies/series.

b.    the ease of staying home and enjoying the movie or episode whenever they want and for as long as they want it.